Aim In 2003 agriculture accounted for half of the country’s GDP, provided 51 percent of foreign exchange and employed 80 percent of the labour force (Agricultural Marketing Policy 2005). • Describe agricultural marketing systems and their functions. Agricultural marketing generally means themarketing of agricultural products to the first handler. Target groups for this training programme on "Marketing of Agricul-tural Produce" are managers and assistant managers who run or plan to run an agricultural co-operative society with marketing func-tions. • Explain agricultural marketing systems using functional, institutional and behavioural approaches. 2. Agriculture, in the broadest sense means activities aimed at the use of natural resources for human welfare, and marketing connotes a series of activities involved in moving the goods from the point of production to the point of consumption. Such operation adds value to the produce in terms of time, place and farm utilities. Agricultural And Food Marketing Management Global Agricultural Marketing Management, and Marketing Research And Information Systems. Thus begins a process of exchange between buyers and sellers. Agricultural Marketing – Definitions: Provided by Thomsen and National Commission on Agriculture. Agricultural marketing has assumed increased importance after launching of new As individuals within a society become more specialised in their economic activities, they come to rely upon others to supply at least some of the products and services which they need. consumer These texts are primarily designed as an aid for those teaching marketing as it applies to food and agribusiness. Agricultural And Food Marketing. • Describe agricultural marketing channels, agencies, institutions and support services. Define agricultural marketing. Agricultural marketing is viewed as a process encompassing all the steps involved from the producers to the consumers including pre and post harvest operations. Co-operative officers or extension staff could also benefit from the programme. Cooperatives have used ETCs to increase their negotiating strength (and Pooling is a way to share risk, expenses, and rev - enue with other produc-ers. agricultural marketing cooperatives have received antitrust preclearance to jointly export their products in 13 ETCs. The material is therefore relevant to students of agricultural marketing, The term agricultural marketing is composed of two words -agriculture and marketing. MARKETING PRINCIPLES FOR AGRICULTURAL PRODUCERS Samuel D. Zapata Assistant Professor & Extension Economist 06-30-16 Agricultural Marketing and Supply Chain Management in Tanzania: A Case Study 1 1.0 INTRODUCTION Tanzania’s economy is heavily dependent on agricultural production. In macro (social)perspective, is the performance of all business activities involved in the forwardflow of food and fiber from farm producers to consumers. 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