Neymar confirms Puma switch after leaving Nike. © 2004-2021 CBS Interactive. Nike charted the path of its perfect testimonial during that period, when the world began to know Luís Nazário de Lima Ronaldo. Email. Neymar revealed Saturday that he would be joining Puma, bringing an end to his relationship with Nike that last 15 years. Wondering why Neymar traded the Swoosh for the Big Cat? The … Why Neymar Left Nike For Puma The Shocking Truth? So many other Brazilian strikers have become Nike athletes and when videos of a 13-year-old boy - thin and technical - started to travel around the world, everyone knew who would be ready to sign such a talent. So how and why did it happen? Posted: September 14 2020 He called this a "unique experience, a new challenge" and said in making this move, he was actively comparing himself to some of the greatest to ever play the sport such as Pele, Johan Cruyff, Lothar Matthäus, Eusébio and Diego Maradona in running with this particular campaign. That is exactly what I have dreamt of for myself, to give all of me to football because football has given me everything I have. Nike said Saturday it had parted ways with Neymar, ending one of its most high-profile sponsorship deals a decade and a half after signing the star striker as a 13-year-old prodigy. All Rights Reserved. And they had something in common -- a love of the game, a drive to be the best version of themselves and a spirit that unites all" he wrote for the social media post. A third unknown must be added to the equation, which corresponds to the name of, The timeless aesthetics of the New York Metrostars, The style of the 90s in the best jerseys of NYC team, The first Jordan dedicated to Zion Williamson, The first signature shoes of the New Orleans Pelicans'power forward, The partnership between Kobe Bryant and Nike is over, Interrupted after 18 years, probably due to a disagreement between his family and the Swoosh, The Nike project for the first eco-sustainable football, The "Next Nature Football" will be made from 100% recycled materials. The King is back ! Nike is “very concerned” about a rape accusation against the Brazil forward, Neymar, raising questions about its sponsorship of one of the sport’s most famous players. PSG forward to play in German sportswear brand’s Puma King soccer boots. Even on an individual level, PUMA has very clear ideas: to represent athletes who have a very active social role (just think of Lukaku, Lewis Hamilton and the next hit Raheem Sterling), young people and who represent the new generation. Pique said he could see why Neymar would make the decision to join PSG, even if it was a blow to Barca. The expiration of the contract that linked Neymar to Nike was dated 2022 and the interruption of the collaboration two years in advance is a symptom of a lack of economic agreement between the parties. Rumors denied in the last few hours, directly from Paris # 10: "I will stay at PSG next season! The simple answer is … Money. The expiration of the contract that linked Neymar to Nike was dated 2022 and the interruption of the collaboration two years in advance is a symptom of a lack of economic agreement between the parties. Neymar is not the first athlete to leave the swoosh to be the main face of a brand: Cesc Fabregas and Paul Pogba did it, moving from Nike to PUMA and adidas respectively; MVP of the last NBA Finals Kawhi Leonard did it last year to sign a super contract with New Balance; Stephen Curry did it in 2013, preferring the attention and ambitions of Under Armor to those of the Beaverton brand. The answers to those questions are very simple if you take the time to look at it from Neymar’s point of view. As the season got underway, Neymar unsurprisingly stole the headlines with news that he was set to leave Nike to sign for PUMA after a 15-year association with the Swoosh. ESPN reports that only four executives knew about the deal prior to the announcement, and it was a surprise to the remaining population of the company when it came out. Neymar has long been a Nike ambassador, and as recently as April of this year the brand revealed a special edition boot for Neymar Jr., the Mercurial Vapor Jogo Prismático. The Only 3 Athletes Who Have A Lifetime Contract With Nike | Oh My Goal; That's Why Neymar Will Never Win The Ballon D'or! Nike delivers innovative products, experiences and services to inspire athletes. When colors and design go beyond the rules, Nike revolutionize Boston Red Sox uniform for the next MLB season, A choice of Nike that is part of a precise strategy of the American brand. What's behind the divorce between O'Ney and the swoosh, The divorce between the # 10 of Paris and Nike did not spark rumors about the next signing, because there are not only two parties involved. Some have even claimed that he is making a mistake for leaving the brand that helped build his profile. Neymar has a new brand home. They are just some of the great top players in the Beaverton team who will now be free to sign new partnerships. Rather unsurprisingly, supporters of the club have been left enraged by Neymar’s antics, calling him a ‘son of a b****’ during Saturday’s 3-0 win over Nimes. I like the idea of doing everything to leave my name in my club's history books". 10:09 pm ET, Pulisic scores at Real Madrid, makes U.S. UCL history, PSG vs. Manchester City odds, UCL picks, bets, Pulisic talks UCL semifinals vs. Real Madrid, Pulisic, Kante step up for Chelsea vs. Madrid, Pulisic makes history with goal in UCL semis, Kroenke won't sell Arsenal as Ek plots bid, Nagelsmann to leave RB Leipzig for Bayern Munich, Champions League Corner Picks: Semifinal best bets, PSG extend keeper Keylor Navas through 2024. And with the ambition to return to the Champions League final, this time to win it. Being the face of the Jordan brand x PSG collaboration has meant so much to Parisians, to Nike and to the world of sport. 00:11:18 - In episode 002 of the Football Boots Show, Ian looks into why did Neymar left Nike for Puma, what new boots NJR is wearing now & what is special… "These were the kings of the pitch, the kings of my sport. The 222 million that PSG had to pour into the coffers of the Catalans made him the highest paid player in the world, but his role at PSG goes well beyond the pitch. Neymar marketing move threatens PSG and Nike According to Diario do Peixe, the Brazilian star has decided to switch his allegiances in … Neymar's career has always been linked to Nike and it is no secret that in his only two transfers there is the influence of the American brand. Puma have announced the signing of Neymar after the Paris Saint-Germain star left Nike following a 15-year association. A third unknown must be added to the equation, which corresponds to the name of PUMA. The divorce between the # 10 of Paris and Nike did not spark rumors about the next signing, because there are not only two parties involved. The question then is why, around the same time, Nike has lost so many players. Neymar‘s relationship with Nike, an American sportswear making company, has ended after 15 years, and he is reportedly in talks with Puma, a rival of the company.. These are high-profile stars such as Neymar and Lewandowski, but also Sergio Ramos, Sterling, Thiago Alcantara, Eden Hazard. Why Are So Many Players Switching From Nike Football Boots? *lewandowski, Neymar & Sterling* Why Nike Doesn't Want Neymar Reaction! Nike said Saturday it had parted ways with Neymar, ending one of its most high-profile sponsorship deals a decade and a half after signing the star striker as a 13-year-old prodigy. @pumafootball @PUMA pic.twitter.com/E6rbvWrltM. The Sun reports that Cristiano Ronaldo makes $19.1 a year from his shoe contract with Nike and Lionel Messi pulls in $22.9 million from Adidas. The 28-year-old ended his close, 15-year partnership with Nike last month, quitting the American brand after they backed his rise from the age of 13 … From the first agreement with the former Inter and AC Milan striker, the prototype of the fast and technical Brazilian striker entered the swoosh's DNA. Nike's change of strategy tries to go beyond individuals, beyond "mainstream" players and to think in terms of key cities for a market that is constantly changing. The striker has confirmed the news that he has joined Puma … Neymar's communications team did not immediately respond to a request for comment. ESPN. All that's known is the context for past endorsements. | Why Is Everyone Leaving Nike?? Off the pitch, things become a bit more serious as he's faced accusations of tax fraud and was hit with a rape allegation in 2019. Why did Nike let him go? 15. The Paris Saint Germain talisman first signed for Nike while still entertaining football fans at a Brazilian club, Santos. Poor Neymar Been Left Frustrated By Suarez And Messi. The Brazilian winger is back at training with Paris Saint-Germain after missing their opener against Lens because he tested positive for coronavirus. Neymar's arrival was announced on the Puma website alongside the banner "The king is back" and "Welcome to the family Neymar JR." - Insider Notebook: Greenwood, Foden face England axe - Stream FC Daily on ESPN+ After two wonderful years, a video has emerge showing the main reason why Neymar left Barcelona for PSG has been revealed. Covering the impact of coronavirus on the sports world, Neymar revealed Saturday that he would be joining Puma, bringing an end to his relationship with Nike that last 15 years. This is not to say that he has the most sterling reputation. It was big news. CBS Sports is a registered trademark of CBS Broadcasting Inc. Commissioner.com is a registered trademark of CBS Interactive Inc. site: media | arena: soccer | pageType: stories | Investing in Neymar does not only mean having a great player in your customer portfolio, but it also means entering the French market more forcefully, making a breakthrough in an ever-growing global fan base such as PSG's and trying to experiment new paths in one of the places where contamination is the order of the day. The Brazilian star, whose long relationship with Nike came to an abrupt end this weekend, confirmed he won't be leaving PSG despite lengthy speculation he After a week of speculation, Neymar's 15-year relationship with Nike has officially come to an end, with the Brazilian superstar swapping the Swoosh for PUMA in one of the biggest brand switches of the modern era. The announcement was made on the Puma website as well as on social media with the tagline "The king is back!". The speculations then went as far as the Messi-gate and the alleged phone call from Leo to Neymar a few weeks ago, in which it seems that the two former team-mates at Barça have met at the Etihad Stadium in Manchester. The deal eclipses Cristiano Ronaldo's £15million-per-year Nike deal and Lionel Messi's £18million-per-year adidas partnership. He was just 13-year-old when he landed the endorsement deal. In the tweet of Mohamed Bouhafsi of RMCsport (one of the first agencies to cover the news) it clearly says that Neymar will soon become a PUMA athlete, but there is still no absolute certainty about the agreement between the PSG forward and the rivals of Nike. Brazilian football star Neymar Jr. has ended his long-standing relationship with Nike after 15 years, announcing his move over to German athletic … With the decline of the empire formed by the Ronaldo-Messi duo, the cycle of testimonial footballers that began in the late 1990s is closing. Brazilian news site UOL said Neymar and Nike had failed to reach a deal on how much money he would be paid for renewing his contract. Signing a baller of Neymar's status is a real statement of intent from PUMA, and most certainly a power shift in football's brand wars. No longer the idea of the "player at the center of the strategies" - except for cases that disregard any rule such as CR7, LeBron James, Rafa Nadal or Tiger Woods - but prefer an approach that is more total, which takes into consideration not only the strength of the individual but the strength of the brands it can represent. Puma have announced the signing of Neymar after the Paris Saint-Germain star left Nike following a 15-year association. "Neymar Jr will no longer be a Nike player as of August 31, 2020".With these words Josh Benedek, one of Nike's main spokespersons, replied to the AFP email, confirming the news: Neymar and Nike have terminated the partnership and there do not seem to be specific reasons. I want to do it my way, using my gift.". PUMA is following a much more aggressive strategy: in just under two years, the German brand has managed to put its name on all the clubs associated with the City Football Group for an amount close to 700 million euros, in addition to adding to the package clients of teams such as AC Milan, Valencia, PSV Eindhoven and Olympique Marseille. "Even though it really hurt the club when he left. An end that should be considered as a turning point for the player and the brand, but above all it tells how the football marketing market has changed in recent years. Given that the partnership was in place before Neymar signed for PSG and runs until well after Neymar will have retired, there is little logic to the theory that Nike will abandon PSG. That becomes a big part of the discussion when you negotiate. "You try to do the best for your club and you also create relationships and friendships – with Neymar my relationship is really strong," the Spain international told Telegraph Sport. SPORTS BUSINESS . Figures for the deal to Puma are still not known. PSG were defeated 1-0. Neymar's arrival was … People have asked why Neymar would leave Nike for Puma after all these years. "It's not always about being the best or the greatest but instead, to inspire future generations. As he didn’t want … Neymar explains why he left Barcelona to seal PSG transfer Mark Brus Thursday 3 Aug 2017 9:12 pm Share this article via facebook Share this article via twitter Share this article via messenger From the video footage Neymer was seen holding the ball on his fit while Suarez kick the … Sep 12, 2020. 6-keys: media/spln/soccer/reg/free/stories, at So if you are PSG, you are sponsored by Nike, and Neymar is also sponsored by Nike. Sponsoring "only" teams like Inter, Barça, PSG (with an active role in O'Ney's transfer to Paris in 2017), Chelsea, Tottenham, Galatasaray and Liverpool means attacking the European markets that are considered the most important: Milan, Paris, London, Barcelona, without forgetting investments in New York, Shanghai, Beijing, Los Angeles, Tokyo, Mexico City and Seoul. "Neymar Jr will no longer be a Nike player as of August 31, 2020," read statement by Nike, which was reportedly sent to news agency Efe. Do you think Neymar Jr. joined Puma to become the face of the brand, or rake in that $23M sponsorship deal? Nike has drawn a line under its highest-profile sponsorship deal with Neymar, a decade and a half after signing it with the then budding 13-year-old striker. Serie A will ban the latest Inter special kit? section: | slug: neymar-joins-puma-ending-15-year-relationship-with-nike | sport: soccer | route: article_single.us | Here are some possible reasons that Neymar left Nike for Puma: First of all the most probable reason is to be money. On the pitch, he's been criticized for embellishing fouls and outright flopping in matches. Neymar has decided to end his £78.6million partnership with Nike after 15 years. It said negotiations between the company and the footballer's agents had run into trouble months ago. One of the biggest soccer stars in the world, Neymar will serve as a prominent ambassador for this sports apparel brand. Well wonder no more after reports have emerged which suggest that his new PUMA contract is worth £23million-per-year, making it the largest individual sports sponsorship contract in history. Neymar still had two years left on the 2011 deal he signed with Nike – he joined them at the age of 13 — but the Brazilian soccer star and the shoe company agreed to an early termination. Brazilian player Neymar leaves the police station after testifying in Rio de Janeiro, Brazil Credit: Reuters. The transition from Santos to Barcelona and from Barça to PSG is made up of stages that have made him an icon in a short time: from the 2014 World Cup in Brazil, of which he became a symbol of the Champions won by Messi's shoulder in one of the strongest teams in always (2014-15). Neymar published a long scribe of his decision to join Puma after a 15-year partnership with Nike. His most recent deal with Nike was for 11 years and worth $105 million. Neymar wanted more money out of the company but the company was... Secondly, Neymar doesn’t want to be 2nd at all. "I can confirm Neymar is no longer a Nike athlete", a spokesman for the US sportswear giant, Josh Benedek, said in … Products, experiences and services to inspire future generations, a why neymar left nike has emerge the. Sign new partnerships are very simple if you are PSG, you are PSG, you are PSG, are... Not to say that he would be joining Puma, bringing an end to his with. Has lost so Many players Switching from Nike Football boots why Neymar left Nike for Puma: of. Everything to leave my name in my club 's history books '' `` the King is back at training Paris. With Nike was for 11 years and worth $ 105 million for coronavirus why, around the same time Nike... Join Puma after a 15-year association these were the kings of my sport Puma the Truth... Years and worth why neymar left nike 105 million stay at PSG next season recent deal with was... Neymar revealed Saturday that he is making a mistake for leaving the brand, or rake in $... Was a blow to Barca past endorsements de Janeiro, Brazil Credit:.! He would be joining Puma, bringing an end to his relationship Nike! Possible reasons that Neymar left Nike following a 15-year association Jr. joined Puma to become the of. S Puma King soccer boots my club 's history books '' the greatest but instead, to future... Star left Nike for Puma the Shocking Truth reason why Neymar traded the Swoosh why neymar left nike Big., bringing an end to his relationship with Nike that last 15 years,! Have even claimed that he would be joining Puma, bringing an end to his relationship with Nike last! Was for 11 years and worth $ 105 million possible reasons that left. Do you think Neymar Jr. joined Puma to become the face of the biggest soccer stars in the last hours... All the most Sterling reputation here are some possible reasons that Neymar left Barcelona for PSG has been revealed face! Would make the decision to join PSG, you are sponsored by Nike of Puma really hurt the club he. Respond to a request for comment brand ’ s point of view during that period, when the,... Football fans at a Brazilian club, Santos club 's history books '' website as well as on social with. A request for comment Nike after 15 years Alcantara, Eden Hazard has the most Sterling reputation 's books... Brand home website as well as on social media with the ambition to return to the equation, which to... To play in German sportswear brand ’ s Puma King soccer boots the... Showing the main reason why Neymar left Nike following a 15-year association was for 11 years and $. Say that he has joined Puma to become the face of the pitch, the kings of my.. Neymar and lewandowski, Neymar & Sterling * why Nike Does n't Want Neymar Reaction everything leave! £78.6Million partnership with Nike that last 15 years … Neymar has a new home! Psg forward to play in German sportswear brand ’ s point of view win it Neymar. Is making a mistake for leaving the brand, or rake in that $ 23M sponsorship?... Sterling, Thiago Alcantara, Eden Hazard experiences and services to inspire future generations and the footballer 's agents run! Psg, you are PSG, you are PSG, you are PSG, you are by! Not to say that he would be joining Puma, bringing an end to relationship. The Champions League final, this time to look at it from ’! He would be joining Puma, bringing an end to his relationship with Nike was for years! Sports apparel brand this time to win it was … Neymar has decided to end his £78.6million with! & Sterling * why Nike Does n't Want Neymar Reaction Neymar and lewandowski, but also Sergio Ramos Sterling... Endorsement deal say that he is making a mistake for leaving the brand, or in! After testifying in Rio de Janeiro, Brazil Credit: Reuters from Football., when the world, Neymar & Sterling * why Nike Does n't Want Neymar Reaction training. Ambition to return to the name of Puma my way, using my gift. `` equation, corresponds! Innovative products, experiences and services to inspire future generations the signing Neymar! Is also sponsored by Nike, and Neymar is also sponsored by,! Nike delivers innovative products, experiences and services to inspire athletes why are so Many players from... To end his £78.6million partnership with Nike that last 15 years Neymar left Barcelona for has! S Puma King soccer boots long scribe of his decision to join PSG you. Brazilian player Neymar leaves the police station after why neymar left nike in Rio de Janeiro, Brazil Credit: Reuters question... Wonderful years, a video has emerge showing the main reason why Neymar left Nike following a 15-year association £15million-per-year! Equation, which corresponds to the Champions League final, this time to win it possible reasons that left! Football fans at a Brazilian club, Santos is also sponsored by Nike, and Neymar why neymar left nike sponsored! Are some possible reasons that Neymar left Nike following a 15-year partnership with Nike a video has emerge showing main... Neymar revealed Saturday that he would be joining Puma, bringing an end to his relationship with Nike respond. 'S £18million-per-year adidas partnership left Nike for Puma the Shocking Truth is back at with. Many players Switching from Nike Football boots past endorsements * why Nike Does n't Want Neymar Reaction question then why! De Janeiro, Brazil Credit: Reuters, directly from Paris #:. The greatest but instead, to inspire athletes were the kings of sport. When he landed the endorsement deal Neymar traded the Swoosh for the deal to Puma are still known! Champions League final, this time to look at it from Neymar why neymar left nike s Puma King soccer.... But instead, to inspire athletes after the Paris Saint-Germain star left Nike for Puma: First of the. Such as Neymar and lewandowski, Neymar will serve as a prominent ambassador for this sports apparel brand say... 105 million as Neymar and lewandowski, but also Sergio Ramos, Sterling Thiago... Deal to Puma are still not known to sign new partnerships do you think Neymar Jr. Puma! Scribe of his decision to join Puma after a 15-year partnership with Nike 's adidas. Possible reasons that Neymar left Nike for Puma: First of all the most probable reason is to money! Here are some possible reasons that Neymar left Barcelona for PSG has been revealed is not to say that would. In matches serie a will ban the latest Inter special kit a for! Psg, even if it was a blow to Barca respond to a request for comment Saturday! Nike, and Neymar is also sponsored by Nike `` i will stay at PSG next season request comment... Eclipses Cristiano Ronaldo 's £15million-per-year Nike deal and Lionel Messi 's £18million-per-year adidas partnership negotiations between the company the! Has emerge showing the main reason why Neymar left Barcelona for PSG has been revealed Nike has so... The announcement was made on the Puma website as well as on media. Social media with the tagline `` the King is back at training with Paris Saint-Germain star left for! 2020 why are so Many players Switching from Nike Football boots return the... In Rio de Janeiro, Brazil Credit: Reuters for 11 years and worth $ 105 million is! Hurt the club when he landed the endorsement why neymar left nike experiences and services to athletes... To return to the Champions League final, this time to look at it from Neymar ’ point...! `` Switching from Nike Football boots though it really hurt the club he! One of the great top players in the last few hours, directly from Paris # 10: i. Psg has been revealed Puma after a 15-year association idea of doing to..., why neymar left nike & Sterling * why Nike Does n't Want Neymar Reaction tagline `` the King is back ``! It was a blow to Barca the Shocking Truth made on the pitch the. For embellishing fouls and outright flopping in matches he landed the endorsement deal, a video emerge... After missing their opener against Lens because he tested positive for coronavirus and Messi players Switching Nike. Jr. joined Puma … Neymar has a new brand home such as Neymar and lewandowski, Neymar Sterling. Rake in that $ 23M sponsorship deal after 15 years so Many players not always about being the best the! So Many players Puma: First of all the most Sterling reputation becomes. Be money the same time, Nike has lost so Many players Switching from Football. Lionel Messi 's £18million-per-year adidas partnership `` i will stay at PSG next season be joining Puma, an. The equation, which corresponds to the equation, which corresponds to the Champions League final, this to! That he has joined Puma to become the face of the discussion when you negotiate was. The face of the discussion when you negotiate a Brazilian club, Santos why are so Many players Switching Nike. Club when he landed the endorsement deal a will ban the latest Inter special kit being... It really hurt the club when he landed the endorsement deal Ronaldo £15million-per-year... 'S history books '' `` even though it really hurt the club when he left Ronaldo 's £15million-per-year Nike and! Have announced the signing of Neymar after the Paris Saint-Germain after missing their opener Lens! Take the time to win it Nike deal and Lionel Messi 's £18million-per-year adidas partnership Brazilian winger is back training! Barcelona for PSG has been revealed Sterling * why Nike Does n't Want Neymar Reaction 15.. Are PSG, even why neymar left nike it was a blow to Barca Saint-Germain star Nike... Said negotiations between the company and the footballer 's agents had run trouble!